VGRequirements Forums  

Go Back   VGRequirements Forums > News, System Requirements, Deals, Trades, and Giveaways. > PC Hardware & Software News

Notices

Reply
 
Thread Tools Search this Thread Display Modes
  #1  
Old 10-05-2009, 03:37 PM
Jay's Avatar
Jay Jay is offline
Administrator
 
Join Date: Sep 2009
Location: All over the internets
Posts: 8,008
Default Valve Announces $25 Million Left 4 Dead 2 Ad Campaign

Advertisement

Quote:
Zombie Blockbuster On Track To Top Valve's All Time Sales

Oct 5, 2009 - Valve, creators of best-selling game franchises (such as Half-Life and Counter-Strike) and leading technologies (such as Steam and Source), today announced a $25 Mil consumer advertising plan for its upcoming action thriller, Left 4 Dead 2 (L4D2).

"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."

Last year, Left 4 Dead was the top selling new property for both the Xbox 360 and PC. Sales were driven by strong word of mouth, top reviews, and a $10 million advertising campaign.

"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Doug Lombardi, Valve's vice-president of Marketing. "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."

In the USA, the campaign will include Monday Night Football and UFC television broadcasts, roadside billboards, and popular lifestyle and gaming sites.

This year's European plan is also more aggressive than last year's, with television advertising in all the major markets appearing during sports and lifestyle programming, plus strong outdoor investments in more cities, as well as online and print advertising.

"Left 4 Dead 2 is expected to once again exceed everyone's expectations and be an industry best title on PC and Xbox 360 for the year," said David DeMartini, General Manager of EA Partners. "With Left 4 Dead and now Left 4 Dead 2, Valve has created one of today's most compelling video game experiences and leading entertainment franchises."

Coming exclusively to Xbox 360 and PC, L4D2 promises to set a new benchmark for co-operative action games and become one of 2009's marquee titles. Set for release on November 17, the title adds melee combat to enable deeper co-operative gameplay, with items such as a chainsaws, frying pans, axes, baseball bats, and more.

Introducing the AI Director 2.0, L4D's dynamic gameplay is taken to the next level by giving the Director the ability to procedurally change weather effects, world objects, and pathways in addition to tailoring the enemy population, effects, and sounds to match the players' performance. The result is a unique game session custom fitted to provide a satisfying and uniquely challenging experience each time the game is played.

Finally, with new Survivors, boss zombies, weapons, and items, Left 4 Dead 2 offers a much larger game than the original, featuring more co-operative campaigns, more Versus campaigns, new Survival maps, and a brand new competitive mode all available at launch.

For more information, please visit www.l4d.com
We are giving away 10 free copies of L4D 2, for more information check out:
http://forums.vgrequirements.info/showthread.php?t=15
__________________
Follow VGRequirements on Twitter!

Everything you need to know about Giveaways on VGRequirements

My Steam ID:
http://steamcommunity.com/id/jayvgr

VGRequirements will NEVER ask you for your password to ANY website or service, if you get a private message asking you for one...let me know IMMEDIATELY. VGRequirements does NOT alert people if they have virus/spyware related issues. If you get any Private Message claiming we do, please do NOT click on any links in the private message and FORWARD the message to me IMMEDIATELY.
Reply With Quote

Advertisement

  #2  
Old 10-05-2009, 03:43 PM
DeatH's Avatar
DeatH DeatH is offline
Senior Member
 
Join Date: Sep 2009
Location: New Mexico, USA
Posts: 188
Default

They certainly are going all out on this aren't they? I'm curious to see what kinds of viral marketing they're going to be pulling off. Also, I want to see what the "..plus strong outdoor investments in more cities.." will be like.
Reply With Quote
  #3  
Old 10-05-2009, 04:38 PM
Mutte's Avatar
Mutte Mutte is offline
Senior Member
 
Join Date: Sep 2009
Location: Belgium, Beveren
Posts: 967
Send a message via MSN to Mutte
Default

The first one's advertising campaign was already big, now they're going even bigger o_O
It's so much money ...
Reply With Quote
  #4  
Old 10-05-2009, 05:26 PM
kmp2253's Avatar
kmp2253 kmp2253 is offline
Senior Member
 
Join Date: Sep 2009
Location: Mishawaka, IN
Posts: 210
Default

Can't wait.
Reply With Quote
  #5  
Old 10-05-2009, 05:57 PM
Balious Balious is offline
Senior Member
 
Join Date: Sep 2009
Posts: 556
Default

Wow. Thats a lot of money for advertising

Seems like Left 4 Dead 2 may get game of the year or some type of award.
Reply With Quote
  #6  
Old 10-06-2009, 12:28 PM
withak withak is offline
Junior Member
 
Join Date: Oct 2009
Posts: 5
Default

and I just bought a copy...if only I could play it. The waiting game is boring
Reply With Quote
  #7  
Old 10-06-2009, 03:27 PM
saike saike is offline
Member
 
Join Date: Sep 2009
Posts: 82
Default

They sure know how to get a hype going

Now let's hope they deliver!
Reply With Quote
  #8  
Old 10-11-2009, 05:48 PM
JeEbiZ JeEbiZ is offline
Senior Member
 
Join Date: Sep 2009
Location: Home
Posts: 144
Default

I hope the game is as good as the trailer
Reply With Quote
Reply

Bookmarks

Tags
ad campaign, l4d2, left 4 dead 2

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Left 4 Dead 2, what do you think of it? Mutte PC Gaming 26 11-13-2009 01:08 AM
FREE Left 4 Dead 2 Giveaway (10/23/09) Jay Giveaways 231 10-24-2009 01:06 AM
Left 4 Dead is 50% off. Goliath77 Video Game Deals 11 10-14-2009 11:38 AM
Left 4 Dead 2 available for pre-order on steam + SR Mutte PC Hardware & Software News 7 10-05-2009 02:44 PM
LEFT 4 DEAD CRASH COURSE AVAILABLE SEPT 29 Jay PC Hardware & Software News 3 09-28-2009 01:21 PM


All times are GMT -4. The time now is 08:14 AM.


Powered by vBulletin® Version 3.8.4
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Click to see how many people are online